Dwayne Ferguson Appointed Programme Host and Production Coordinator at Federation Media Group

Dwayne “Deejay Flames” Ferguson’s appointment as Programme Host and Production Coordinator at the Federation Media Group’s WINN FM marks a significant turning point in the station’s trajectory. Ferguson, a veteran of the broadcasting industry with over two decades of experience, brings a wealth of knowledge, a dynamic personality, and a passion for music that promises to revitalize the station’s programming and captivate audiences across St. Kitts and Nevis. His journey, from humble beginnings to becoming a recognized voice on the airwaves, speaks volumes about his dedication, talent, and unwavering commitment to the art of radio broadcasting.

Ferguson’s career began in the late 1990s with TNO Sounds and the “Element of Surprise” youth group, a formative period where he nurtured his burgeoning talent. His potential was quickly recognized by Sugar City Rock, providing him with his first foray into the world of radio. Working alongside established figures like Val T, Juni Liburd, Sister Sensia, and EK from 1999 to 2005, Ferguson honed his skills and developed a deep understanding of the complexities of broadcasting, laying the foundation for a successful and impactful career. This period of apprenticeship was crucial in shaping his broadcasting style and fostering his passion for connecting with audiences through the power of music.

The next chapter in Ferguson’s career unfolded at Freedom FM, where he hosted the popular “Universal Connection Show” every Saturday for 14 years. This platform allowed him to showcase his versatility, playing a diverse range of genres while injecting uplifting messages into his programming, resonating with listeners and cementing his status as a beloved radio personality. His ability to seamlessly blend different musical styles and create a positive and engaging listening experience contributed significantly to the show’s enduring popularity and solidified his reputation as a trusted voice in the community.

Beyond his on-air talents, Ferguson further enhanced his professional credentials with a CSME Certification in Music and Radio. This formal recognition solidified his expertise in the music industry, demonstrating his commitment to continuous learning and development. His experience extended beyond the radio studio, encompassing a role as Promotions Host and Marketing Coordinator at Royal Beach Casino. This position provided him with invaluable experience in event management, marketing, and engaging with audiences on a broader scale, further enriching his skillset and preparing him for leadership roles within the media landscape.

Now, at the helm of WINN FM, Ferguson hosts “Musical Surge,” a vibrant weekday drive-time show airing from 3 PM to 6 PM. This program embodies his commitment to providing a rich and diverse musical experience, carefully curated to uplift and entertain listeners as they navigate their afternoons. The show’s structure, featuring themed days like “Mainstream Monday,” “Lovers Rock and Conscious Vibes Tuesday,” “Throwback Thursday,” and “Freestyle Friday,” showcases a wide spectrum of musical genres, catering to a broad audience and ensuring there’s something for everyone to enjoy. This strategic programming demonstrates Ferguson’s understanding of his audience and his keen ability to create a captivating listening experience.

“Musical Surge” goes beyond the traditional studio setting with its innovative on-the-road broadcasts every Friday. This unique approach allows Ferguson to connect directly with his fans, bringing the energy and excitement of live radio to various community locations. This element of community engagement strengthens the bond between the station and its listeners, creating a shared experience that goes beyond the airwaves. Ferguson’s commitment to accessibility and his desire to connect with listeners on a personal level underscores his genuine passion for radio and his dedication to serving the community. This innovative approach to broadcasting distinguishes “Musical Surge” and enhances its appeal.

Ferguson’s arrival at the Federation Media Group, owners and operators of WINN FM, a company with a diversified ownership structure designed to prevent undue influence by any single shareholder, signals a new era for the station. His extensive experience in radio, music, and event coordination, coupled with his deep understanding of the local community, positions him perfectly to lead WINN FM into a future of dynamic programming and impactful community engagement. The station’s commitment to balanced and responsible reporting, even on controversial topics, aligns perfectly with Ferguson’s own commitment to providing informative and engaging content. His leadership promises to elevate WINN FM’s presence in the media landscape of St. Kitts and Nevis. The “Musical Surge” program is poised to become a cornerstone of the station’s programming, offering a refreshing and engaging listening experience that resonates with audiences across the islands. Ferguson’s journey, from his early days in radio to his current position as a leading voice in the community, is a testament to his talent, dedication, and unwavering passion for connecting with people through the power of music and broadcasting. His arrival at WINN FM is a cause for celebration, heralding a new era of exciting and impactful programming for the people of St. Kitts and Nevis.