Grenada Tourism Authority Forges Stronger Partnership with Guyana at the 2025 Energy Conference and Supply Chain Expo.

Grenada Tourism Authority Targets Guyanese Market at Energy Conference and Expo

The Grenada Tourism Authority (GTA) strategically leveraged the Guyana Energy Conference and Supply Chain Expo, held from February 18-21, 2025, to promote Grenada as a premier travel destination to the Guyanese market. Partnering with InterCaribbean Airways, which offers direct flights between the two nations, the GTA aimed to capitalize on the Expo’s substantial audience of over 4,000 attendees, 190 exhibitors, and 70 speakers. This initiative reflects the GTA’s proactive approach to expanding its reach within the region and diversifying its tourism base. The Expo presented an invaluable opportunity not only to showcase Grenada’s unique offerings but also to gain critical insights into the travel preferences of Guyanese individuals and businesses.

The GTA’s participation was spearheaded by Marketing Executive Melinda Telesford and Director of Sales and Marketing Tornia Charles, who engaged with key stakeholders at the event. Their primary objective was to gather firsthand information about the Guyanese market, allowing the GTA to tailor its marketing strategies to effectively resonate with potential travelers. Understanding the specific needs and desires of this target audience is crucial for the GTA to effectively compete with other popular vacation destinations. By directly interacting with attendees, the GTA representatives aimed to position Grenada as a top-of-mind choice for Guyanese travelers seeking diverse and enriching experiences.

A key aspect of the GTA’s strategy at the Expo was its collaboration with InterCaribbean Airways. The availability of twice-weekly direct flights between Guyana and Grenada is a significant factor in attracting visitors, and the partnership allowed the GTA to emphasize the ease and convenience of traveling to the Spice Isle. Promoting this direct connectivity was essential in showcasing Grenada’s accessibility and encouraging potential tourists to consider it as a viable and attractive option. This strategic alliance with the airline reinforces the GTA’s commitment to facilitating seamless travel experiences for its target markets.

To further incentivize travel to Grenada, the GTA launched an exclusive competition at the Expo. Attendees had the chance to win a three-day getaway for two, inclusive of round-trip airfare, accommodation, and immersive island experiences. This promotional offer aimed to generate excitement and buzz around Grenada as a travel destination, while also capturing valuable lead information from potential visitors. The QR code-based entry mechanism provided a streamlined and efficient way for attendees to participate, allowing the GTA to gather data for future marketing efforts. This type of targeted promotion helps to convert interest into actual bookings and boost tourism numbers.

The Guyana Energy Conference and Supply Chain Expo presented a strategic platform for the Grenada Tourism Authority to penetrate the Guyanese market and bolster regional connectivity. By focusing on understanding the preferences of Guyanese travelers, the GTA seeks to develop tailored marketing campaigns that resonate with this target audience. The presence of direct flights through InterCaribbean Airways, coupled with the exclusive getaway promotion, further sweetened the proposition for potential visitors.

The GTA’s participation in the Expo represents a broader commitment to solidifying Grenada’s position as a premier tourist destination. By actively engaging with regional markets and fostering relationships with key stakeholders, the GTA aims to increase visitor arrivals and stimulate economic growth through tourism. This proactive approach underscores the GTA’s dedication to showcasing the diverse attractions and experiences offered by Grenada, Carriacou, and Petite Martinique. The efforts undertaken at the Expo are indicative of a comprehensive strategy to diversify tourism markets and elevate Grenada’s profile within the region and beyond.