St. Kitts and Nevis Diaspora Program Launched at the 2025 ANSA Reunion

The St. Kitts and Nevis Tourism Authorities have unveiled a groundbreaking Diaspora Program, designed to reconnect citizens living abroad with their heritage and actively involve them in shaping the future of sustainable tourism in the islands. Launched during the ANSA Reunion 2025 in Toronto, Canada, under the evocative banner “We Limin,” the initiative is a heartfelt call to Kittitians and Nevisians worldwide to rediscover their roots and contribute to a dynamic, community-focused vision for their homeland’s tourism sector. The program offers a comprehensive range of incentives and engagement opportunities, transforming a simple visit into a meaningful reconnection with their cultural heritage.

Central to the Diaspora Program is a suite of benefits designed to make returning home both appealing and accessible. These include discounted rates at participating hotels, spanning a range of options from the luxurious Park Hyatt St. Kitts to the charming Oualie Beach Resort in Nevis. The program also extends to dining and experiences, with special pricing at various restaurants and attractions across the twin-island nation. Beyond the immediate benefits of travel, the program aims to foster a deeper connection, empowering diaspora members to become active participants in the islands’ tourism evolution. This includes access to marketing and training opportunities, such as webinars and a dedicated quarterly newsletter, keeping them informed about the latest developments and equipping them with the knowledge to promote St. Kitts and Nevis in their respective communities abroad.

The program also establishes a “Tourism Champion” initiative, recognizing and empowering diaspora members to become official advocates for the destination. This provides a platform for them to share their love for the islands and actively promote St. Kitts and Nevis in key international markets. This shared responsibility ensures the diaspora has a tangible impact on the growth and success of the islands’ tourism sector. A personalized Diaspora Card further solidifies this connection, offering various perks and benefits with local partners throughout their stay, fostering a sense of belonging and recognizing their special status within the community.

The underlying philosophy of the Diaspora Program aligns seamlessly with the destination’s commitment to a more sustainable and inclusive approach to tourism. It emphasizes community empowerment, environmental responsibility, and the authentic preservation of local culture. This ethos resonates deeply with the “We Limin” theme, encapsulating the spirit of togetherness, celebration, and shared heritage that the program seeks to foster. The initiative also extends a welcoming hand to the broader Caribbean community, particularly highlighting initiatives aimed at welcoming Anguillan brothers and sisters, fostering regional collaboration within the Caricom framework.

Hon. Marsha T. Henderson, Minister of Tourism, International Transport, Civil Aviation, Urban Development, Employment, and Labour for St. Kitts & Nevis, articulated the program’s significance, stating, “This is more than a campaign—it is a movement.” The Minister’s words underscore the transformative potential of the Diaspora Program, emphasizing its role as a catalyst for change and a platform for co-creating the future of St. Kitts and Nevis tourism. The program is not merely an invitation to visit but a call to engage, invest, and champion the islands, recognizing the diaspora as integral partners in shaping its trajectory. The Minister’s evocative language – “The beaches await you, the breeze whispers your name, and your roots are ready to welcome you back” – reinforces the emotional connection and sense of belonging the program seeks to ignite within the hearts of Kittitians and Nevisians around the globe.

The launch of the Diaspora Program coincides with a vibrant calendar of events throughout the year, offering a diverse range of experiences for returning nationals to enjoy. From the tantalizing flavors of the Nevis Mango Festival and Restaurant Week to the vibrant cultural celebrations of Nevis Culturama and the excitement of Caribbean Premier League cricket matches, there is something for everyone. The festive season also holds significant events, such as Grill Fest and the traditional Sugar Mas, showcasing the rich cultural tapestry of the islands. Diaspora program registrants will receive a unique code granting access to all program benefits, ensuring a seamless and rewarding experience. Registration is simple and accessible through the official website, www.visitstkitts.com/diaspora-program, or by emailing [email protected] for more information. This accessible approach underscores the commitment to welcoming Kittitians and Nevisians back home and making their reconnection as effortless as possible.