St. Kitts and Nevis Fortifies Tourism Collaborations at Caribbean Hotel and Tourism Association Showcase.

The Caribbean Hotel and Tourism Association (CHTA) Showcase, held in Antigua from May 18-22, 2025, served as a crucial platform for St. Kitts and Nevis to solidify its standing as a premier Caribbean destination. Led by CEO Kelly Fontenelle and Business Development Manager Danielle Weekes, the St. Kitts Tourism Authority (SKTA) delegation strategically engaged with key industry players, undertaking a proactive approach to promote the twin-island federation’s diverse tourism offerings and cultivate long-term partnerships. The event proved invaluable in aligning the destination’s marketing strategies with evolving industry trends, ensuring St. Kitts and Nevis remains competitive in the ever-dynamic Caribbean tourism landscape. The positive feedback from tour operators, indicating strong booking pace compared to the previous year, underscored the effectiveness of the delegation’s efforts.

The SKTA team conducted over 40 one-on-one meetings with influential tour operators, travel media representatives, and other industry leaders. These focused discussions not only showcased the unique attributes of St. Kitts and Nevis but also fostered a deeper understanding of the evolving needs and preferences of today’s traveler. This direct engagement allowed the SKTA to gather valuable market intelligence, ensuring their promotional efforts remain targeted and effective in attracting visitors seeking authentic and enriching Caribbean experiences. The presence of prominent St. Kitts and Nevis properties, including the Royal St. Kitts Hotel, Park Hyatt St. Kitts, Timothy Beach Resort, Oualie Beach Resort, and Montpelier Plantation & Beach, further reinforced the destination’s appeal and provided tangible examples of its diverse accommodation offerings.

Kelly Fontenelle, CEO of SKTA, emphasized the strategic importance of the CHTA Showcase in elevating the profile of St. Kitts and Nevis within the Caribbean tourism market. She highlighted the delegation’s focus on communicating the destination’s commitment to innovation, sustainability, and delivering unique, authentic experiences that resonate with the modern traveler. The participation in the showcase served as a tangible demonstration of SKTA’s proactive approach to promoting the destination and building strong relationships within the industry. This dedication to fostering partnerships and staying ahead of industry trends is crucial for the continued growth and success of the tourism sector in St. Kitts and Nevis.

Danielle Weekes, Business Development Manager at SKTA, played a pivotal role in forging new business opportunities and ensuring the targeted presentation of the islands’ offerings. Her efforts focused on connecting with the right audience and establishing a foundation for future collaborations that will expand the destination’s reach and market presence. Weekes emphasized the significance of the event in strengthening industry relationships and securing the long-term prosperity of the tourism sector. The insights gained and connections made at the showcase will be instrumental in shaping future marketing strategies and developing new initiatives to attract visitors to St. Kitts and Nevis.

Beyond promoting specific attractions and accommodations, the SKTA also leveraged the CHTA Showcase to highlight the destination’s commitment to sustainable tourism practices. They emphasized the islands’ natural beauty and the growing demand for eco-conscious travel experiences. This focus on sustainability not only aligns with global trends but also reinforces the destination’s dedication to preserving its pristine environment for future generations. By showcasing its commitment to responsible tourism, St. Kitts and Nevis appeals to a growing segment of travelers who prioritize environmental consciousness and seek destinations that share their values.

The SKTA’s participation in the CHTA Showcase represents a key component of their broader strategy to diversify tourism offerings and increase visitor arrivals. This proactive approach underscores the federation’s commitment to the continued growth and resilience of its tourism sector. St. Kitts and Nevis is positioned as an exceptional Caribbean destination for travelers seeking a blend of adventure, relaxation, and cultural immersion. By actively engaging with industry stakeholders and adapting to evolving market trends, the SKTA is ensuring that St. Kitts and Nevis remains a highly sought-after destination for discerning travelers.