Princess Cruises Introduces Alcohol-Free “Amore Princess Zero” Collection.

Princess Cruises is revolutionizing the non-alcoholic beverage experience at sea with the introduction of the Amore Princess Zero Alcohol Collection, a curated menu of sophisticated zero-proof cocktails, beers, and wines. This groundbreaking initiative, launching fleetwide by the end of March, marks the first standalone non-alcoholic bar menu from a major cruise line, setting a new industry standard for mindful indulgence and inclusive guest experiences. Moving beyond the temporary Dry January trend, Princess Cruises aims to provide a permanent, elevated alternative for guests seeking a refined drinking experience without the alcohol.

The Amore Princess Zero Alcohol Collection is the result of a collaborative effort, bringing together the expertise of world-renowned mixologists. Partnering with the innovative team behind Sips, Barcelona, ranked as the world’s number one bar, along with Princess’s own talented mixologists and acclaimed cocktail artist Rob Floyd, the collection promises a unique and diverse selection. The menu will feature an impressive array of 10-20 meticulously crafted cocktails, offering complex flavor profiles and elegant presentations that rival their alcoholic counterparts. Additionally, the collection includes a carefully curated selection of imported and domestic non-alcoholic craft beers, along with a variety of non-alcoholic wines, including white, red, rosé, and sparkling options.

The driving force behind this initiative is Princess Cruises’ commitment to providing inclusive and diverse experiences for all guests. The Amore Princess Zero Alcohol Collection recognizes the growing demand for sophisticated non-alcoholic options and aims to elevate the perception of these beverages beyond simple mocktails. By partnering with leading brands in the non-alcoholic beverage industry, such as Betty Buzz and Lyre’s, and collaborating with talented mixologists, Princess Cruises is demonstrating its dedication to providing a premium experience for guests who choose not to consume alcohol. The collection is designed to offer flavorful, celebratory options that complement the overall elevated Princess cruise experience.

The Amore Princess Zero Alcohol Collection showcases a range of signature offerings, including refreshing creations featuring Betty Buzz’s premium all-natural mixers. The Blake’s Breeze, for example, combines Betty Buzz Sparkling Grapefruit with soda and a touch of citrus for a vibrant and invigorating drink. The collection also features Kylie Minogue’s award-winning non-alcoholic sparkling rosé, a light and crisp option perfect for celebratory occasions. For those seeking the complexity of classic cocktails, the menu offers meticulously crafted mocktails using Lyre’s award-winning non-alcoholic spirits alternatives. The No-Jito Royale, a sophisticated take on the mojito, is made with Lyre’s White Cane Spirit, fresh mint, and lime.

Furthermore, the collection includes the dazzling 24K Margarita, a non-alcoholic version of the classic margarita featuring Almave tequila by Lewis Hamilton, crafted exclusively for Princess Cruises. This glamorous creation highlights the artistry and sophistication possible with non-alcoholic spirits. Importantly, all spirits alternatives used in the Amore Princess Zero Alcohol Collection are crafted using the same meticulous methods and high-quality ingredients as their traditional alcoholic counterparts, ensuring an authentic and indulgent experience for guests. This commitment to quality and craftsmanship underscores Princess Cruises’ dedication to providing a truly premium non-alcoholic beverage experience.

The Amore Princess Zero Alcohol Collection will be seamlessly integrated into the existing Princess Plus and Princess Premier packages, which offer guests unlimited beverages and other premium amenities. This inclusion ensures that guests choosing these packages have access to the full range of non-alcoholic options without incurring additional costs. The fleetwide rollout of the collection by the end of March reinforces Princess Cruises’ commitment to providing a consistent and elevated experience across its entire fleet. This initiative positions Princess Cruises at the forefront of the cruise industry in catering to the growing demand for sophisticated non-alcoholic beverage options and further enhances its reputation for providing exceptional and inclusive guest experiences.