ICC and Google Partner to Advance Women’s Cricket

The International Cricket Council (ICC) has embarked on a transformative journey for women’s cricket by forging a groundbreaking global partnership with Google. This collaboration marks a significant stride towards enhancing fan engagement, broadening accessibility, and propelling women’s cricket onto the global stage. The timing of this partnership is particularly auspicious, coinciding with two major upcoming events: the ICC Women’s Cricket World Cup 2025, scheduled to be co-hosted by India and Sri Lanka, and the ICC Women’s T20 World Cup 2026, set to take place in England and Wales. These tournaments, occurring within the next ten months, provide a perfect platform to showcase the power of this partnership and further elevate the women’s game.

This alliance with Google follows closely on the heels of the ICC’s partnership with Unilever as its first global women’s partner, solidifying the organization’s commitment to the growth and development of women’s cricket. These strategic partnerships represent a concerted effort to propel women’s cricket to new heights of visibility and recognition on a global scale. The combined influence of these global giants promises to significantly accelerate the growth trajectory of women’s cricket, creating a more inclusive and vibrant sporting landscape.

The collaboration with Google will leverage the tech giant’s innovative products, including Android, Google Gemini, Google Pay, and Google Pixel, to create a more immersive and enriching fan experience. This integrated ecosystem will revolutionize how fans interact with the sport, providing seamless access to match highlights, player stories, and celebratory moments. From discovering exciting plays to connecting with the personal narratives of their favorite athletes, fans will be able to engage with women’s cricket in unprecedented ways. This holistic approach aims to cultivate a deeper appreciation for the sport and foster a stronger sense of community among fans worldwide.

ICC Chairman Jay Shah hailed the partnership as a “landmark moment” for women’s cricket, underscoring the ICC’s unwavering dedication to advancing the women’s game. He emphasized the transformative potential of Google’s technological innovation in creating more engaging experiences for fans and broadening the sport’s reach. Shah highlighted the rapid growth of women’s cricket, recognizing the partnership as a catalyst for further accelerating its global presence and inspiring future generations to embrace cricket as a sport where they truly belong. This sentiment reflects a broader movement towards inclusivity and empowerment within the sporting world.

Shekar Khosla, Vice President of Marketing at Google India, echoed Shah’s enthusiasm, emphasizing the unifying power of cricket and its ability to ignite passion across communities. He expressed Google’s pride in partnering with the ICC to leverage technology to enhance fan engagement and accessibility. Khosla underscored the long-term vision of the partnership, extending beyond individual tournaments to cultivate a deeper connection between fans and the sport. This commitment reflects a shared belief in the transformative power of sports to connect people and inspire positive change.

By combining Google’s technological prowess with the ICC’s vision for women’s cricket, this partnership seeks to establish women’s cricket as a dominant force in the global sporting arena. It aims to resonate not only within established cricketing nations but also across emerging markets, fostering a truly global community of fans. This collaborative effort promises to unlock new opportunities for women’s cricket, empowering athletes and inspiring a new generation of players and fans alike. It signifies a significant step towards a more inclusive and equitable future for cricket, where women’s cricket takes its rightful place on the world stage.